How To Be An Upscale Retailer

Groomers are in a unique position to benefit from upscale retailing. It can be used to reinforce and upgrade the salon image, can strengthen the customer/salon relationship by improving the service level, and it can provide much needed extra income.

Take Time for First Impressions

The retail area is usually at the entrance of salons; therefore, it is very important to make a good first impression with current clients and new visitors. Where space is at a minimum, take great care to ensure that merchandise is always clean and well organized when displayed along walls or on shelves. How you display your merchandise represents the kind of care you deliver in your salon.

Offer the Unusual 

Go to great lengths to find unique merchandise that the mass merchant around the block does not yet have. It is easy to find an average brush, shampoo, or collar, but by offering your clients unique merchandise, you will discover that novelty also sells very well. PetEdge carries the latest pet apparel, toys & treats, and fashionable accessories that pique customer interest and invite impulse buys. Always be on the lookout for the hottest trend and the most innovative tool on the market. Unless it is a tool or a product that is standard in the industry, the upscale retailer should always try to offer a unique variety of goods and services to inspire the interest of their clients.

Keep It Fresh

Timing is of the essence. Refresh your merchandise regularly to offer your customers something new and exciting. If some merchandise does not move quickly, then act fast! Discount it which maintaining your margins. Use your walls to rotate stock. Be mindful of the seasons and stock merchandise appropriately.

Enjoy the Extra Income 

With the extra work comes the reward - money! That little extra may provide for needed staff or a well-deserved vacation or allow you time to focus on your “doggie” clients. A definite plus!

About the Author:

PetEdge is a leading distributor of wholesale pet products and discount dog grooming supplies. Shop our catalog and online at PetEdge.com for over 20,000 products at the guaranteed lowest prices. Plus, until November 13, 2014, we will ship your qualifying $99 or more order for FREE.