When potential customers contact you, their first interaction with your business will set the tone for how they perceive you. This perception will be built upon with every point of contact they experience. Let’s look at a typical customer/groomer experience.
Finding new customers to come to your business can be an effort as well as a bit of a gamble. Each new dog presents its own challenges, which are unknown until you complete a grooming. Itmakes good sense to take steps to keep the customers you already have. Returning customers offer the following benefits to a small business
Picture this: you are scrolling through your favorite social media site and see a post where a groomer claims that she can dry a standard poodle in twenty minutes. There's a picture of said dog, and it has lots of long coat and looks nicely prepared. You know it would take you longer than twenty minutes to achieve that level of dry fluffiness, and you begin to wonder what you are doing wrong.
If you take a moment to look at pet grooming from the dog's viewpoint, it becomes clear that some of the things we do during a typical grooming session are things that no one else ever does to them and that the dog very probably does not enjoy. We get them wet, use loud, sometimes buzzy tools, and touch every part of their body. We lift them, turn them, and mess with their sensitive faces, feet, and everything in between.
Successful groomers will tell you the basis of a great groom is in the “prep work.” This means that no matter how beautifully you clip, scissor, and sculpt, the dog you groom will not look its best if the coat is improperly prepared.
My sister loves dogs. She has only owned two in her lifetime, so I feel it is safe to say she is a reasonably typical pet owner. Recently, she and I watched a large boat move from its trailer into a harbor. The boat owner had his dog on the trailer as the boat was slowly transported. My sister said, “Oh! That poor dog is so scared!” I said, “Look at his body language.
It’s a mundane Monday. You are grooming your average lineup of poodle mixes, maybe a Shih Tzu or two and a chubby spaniel. The phone rings, and a potential new customer calls to make an appointment for a breed you have never groomed. A thrill of excitement tingles down your spine, but that delightful feeling immediately dissipates in a wash of self-doubt. You’d love the experience of grooming an unknown breed, but you don’t trust yourself. Now what?
Pet hair is insidious. In the grooming environment, it gets everywhere, along with its companion, dander. The dastardly combination of the two can get into spaces you never imagined and clog up motors on the tools we use. This can make them work harder than necessary, overheat, and even burn out
Here is a good grooming hack to share. Many dogs habitually lick specific areas of their body. More than typical self-grooming, this is probably an effort to soothe irritation. It is frequently related to some allergic reaction, injury, or infection, but sometimes, it is over a joint, suggesting the pet has arthritic aches that cause it to lick and chew.
Groomers are creative artists who work in the fur medium. Like other artists, we can (and arguably should) create a portfolio of our work. A portfolio can be a physical or digital collection representing your work, qualifications, experience, and any accolades or certifications you may have acquired. Assembling a portfolio will help you build your brand, and it can be used to attract new customers or gain new employment. It also can show a remarkable timeline of how your skills have grown and progressed throughout your working time.
